Privacy & Policy
1. Introduction
Sadie Technology Limited (“we,” “us,” or “our”) is committed to safeguarding your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, store, and protect your personal information when you use our services (the “Services”). It also outlines your rights under the General Data Protection Regulation (EU) 2016/679 (GDPR), and other applicable data protection laws. This Privacy Policy applies to personal data collected through our website, through our AI voice-enabled reservation system, and any other interactions you may have with us. By using our Services, you acknowledge that you have read and understood the practices described in this Privacy Policy. If you have any questions, please contact us using the details in Section 12.
2. Who We Are
Data Controller: Sadie Technology Limited
Registered Address: Ten Earlsfort Terrace, Dublin 2, D02 T380, Ireland
Contact Email: privacy@heysadie.ai
We are responsible for determining the purposes and means of processing the personal data that we collect from or about you in connection with the Services.
3. The Information We Collect
We may collect and process the following categories of personal data, both through our website and through our AI voice-enabled reservation system:
Identification Data: Such as name, email address, postal address, and phone number.
Account Information: Usernames, passwords, and account preferences for our Services.
Voice Interaction Data: Audio recordings or transcripts captured when you use our AI voice-enabled reservation system (e.g., phone reservations or voice-based inquiries).
Communication Data: Correspondence via email, website forms, support inquiries, voice calls, and any other method of communication.
Transaction Data: Payment information, billing address, and purchase/reservation history, if applicable.
Technical Data: IP address, browser type, device information, time zone settings, cookies, and similar technologies to track website usage and user preferences.
Usage Data: Information about how you use our Services, including page visits, button clicks, voice commands, and other interactions.
We will only collect and process special categories of personal data (e.g., health, biometric, or other sensitive data) if we have obtained your explicit consent or if we are otherwise legally permitted to do so.
4. How We Collect Your Data
We collect personal data from and about you using several methods, including:
Direct Interactions
When you fill out forms on our website, register for an account, subscribe to our newsletter, or contact us directly.
When you provide information through our AI voice-enabled reservation system or over the phone.
Automated Technologies
We use cookies, server logs, and similar technologies to automatically collect technical information when you visit our website or interact with our Services.
Voice Interaction Technologies
Our AI voice-enabled reservation system may record or transcribe your voice input. In some cases, this may include the content of your reservation requests and other details you share verbally.
Third-Party Sources
We may receive personal data about you from trusted third parties (e.g., analytics providers, payment and delivery services, marketing partners), subject to those third parties having the right to share such data with us.
5. Legal Bases for Processing
We only process your personal data where the law allows. This may include:
Consent: Where you have explicitly consented to receive marketing communications, to use certain features of our AI voice-enabled reservation system, or where consent is otherwise required by law.
Contract: Where processing is necessary for the performance of a contract with you (e.g., handling reservations or product purchases) or to take steps at your request before entering into a contract.
Legal Obligation: Where we need to comply with a legal or regulatory obligation.
Legitimate Interests: Where processing is necessary for our legitimate interests (or those of a third party), provided these interests do not override your fundamental rights and freedoms.
6. How We Use Your Personal Data
We may use personal data we collect for the following purposes:
Service Delivery: To provide, maintain, and improve our Services, including troubleshooting, data analysis, and quality control. This includes operating and enhancing our AI voice-enabled reservation system.
Reservations and Account Management: To manage your reservations, user account, respond to inquiries, and keep track of your interactions with us.
Payments and Billing: To process payments, issue receipts or invoices, and maintain records of transactions.
Marketing and Communications: To send you promotional messages, newsletters, updates, or other information that may interest you, subject to your preferences and consent where required by law.
Compliance and Fraud Prevention: To comply with legal obligations, prevent fraud, enforce our terms and conditions, and protect our rights, privacy, safety, and property.
Analytics: To analyze usage and trends, including voice command patterns, to improve user experience and tailor our Services.
7. Disclosure of Your Data
We will only share your personal data in the following circumstances:
Service Providers
We engage trusted third-party service providers (e.g., payment processors, IT hosting, analytics, AI transcription services) who perform services on our behalf. They are required to process your data in accordance with this Privacy Policy and applicable data protection laws.
Business Transfers
In the event of a merger, acquisition, or sale of all or part of our assets, personal data held by us may be transferred to the buyer or other relevant third party.
Legal Obligations
We may disclose personal data if required to do so by law or where we believe disclosure is necessary to protect our rights or comply with a judicial proceeding, court order, or legal process.
We do not sell or rent your personal data to third parties.
8. International Data Transfers
We may transfer personal data to countries outside the European Economic Area (“EEA”) that may not have the same level of data protection laws. Where we do so, we ensure there is an appropriate level of protection. For example, we may implement Standard Contractual Clauses approved by the European Commission, or rely on an adequacy decision where the European Commission deem the territory to provide an equivalent level of data protection.
9. Data Retention
We will only retain your personal data for as long as necessary to fulfill the purposes for which we collected it, including to satisfy any legal, accounting, or reporting obligations. Specific retention periods depend on the nature of the data and the context in which it was collected. This includes any audio recordings or transcripts from the AI voice-enabled reservation system. When we no longer need to process your personal data, we will either delete or anonymize it.
10. Data Security
We implement appropriate technical and organizational measures to protect your personal data from accidental or unlawful destruction, loss, alteration, unauthorized disclosure, or access. These measures may include (but are not limited to) encryption, firewalls, secure servers, and access controls. While we strive to protect your personal data, the transmission of data over the internet or by voice technologies cannot be guaranteed to be completely secure.
11. Your Data Protection Rights
Under certain circumstances, you have the following data protection rights:
Right to Access: Request a copy of the personal data we hold about you.
Right to Rectification: Request correction of any incomplete or inaccurate data we hold about you.
Right to Erasure (“Right to be Forgotten”): Ask us to delete or remove personal data where there is no good reason for us to continue processing it.
Right to Restrict Processing: Request that we suspend the processing of your personal data in certain scenarios.
Right to Data Portability: Receive a copy of your personal data in a structured, commonly used, and machine-readable format, and transfer it to another data controller.
Right to Object: Object to processing of your personal data where we are relying on legitimate interests and there is something about your situation that makes you want to object on this ground.
Right to Withdraw Consent: Where we rely on consent to process your personal data, you have the right to withdraw that consent at any time.
To exercise any of these rights, please use the contact details in Section 12. You also have the right to lodge a complaint with a supervisory authority. In the UK, this is the Information Commissioner’s Office (ICO). In the EEA, you can contact the data protection authority in your country of residence.
12. Contact Us
If you have any questions, concerns, or wish to exercise your data protection rights, please contact us:
Sadie Technology Limited
Email: privacy@heysadie.ai
13. Children’s Privacy
Our Services are not directed to, nor do we knowingly collect personal data from, children under the age of 16 (or other age as required by local law). If we become aware that a child under this age has provided us with personal data, we will take steps to delete such information. If you believe a child has provided us with personal data, please contact us immediately.
14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. Any updates will be posted on our website, and we will indicate the date of the latest revision. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your personal data.
Last updated: April 17, 2025
